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Virginia · Updated

DOOH & Billboard Advertising in McLean, VA

What it costs in McLean

Programmatic DOOH in McLean, VA starts at $4.00 CPM, the lowest published floor of 98 audiences in the Washington, DC (Hagerstown) market, where the highest is $24.00. Book screens here at a flat $15 CPM, from $30. 4 screens are registered on our network in McLean, and static billboards are bookable on the same plan.

4
screens registered in McLean
$4.00–$24.00
CPM floor, Washington, DC (Hagerstown) audiences
98
audiences priced in Washington, DC (Hagerstown) →

Across the network: 757,000+ screens reachable through Trillboards and 29,000+ screens registered on our own network.

When people in McLean look, by time of day

Measured on 4 camera screens registered in McLean, September 21, 2026 to October 20, 2026, at local time. Attention is the head-pose index, 0 to 1. Dwell is how long a detected person stayed in view, on average.

Time of dayHoursAttentionDwellScreensCamera windows
Early morning5am to 8am0.576.1 seconds411,633
Morning8am to 11am0.626.7 seconds423,193
Midday11am to 2pm0.596.1 seconds423,168
Afternoon2pm to 5pm0.566.1 seconds427,441
Evening5pm to 8pm0.504.9 seconds429,637
Night8pm to 11pm0.503.9 seconds427,347
Late night11pm to 5am0.525.1 seconds431,820

Advertising in McLean: what the network has there

4 screens are registered on our network in McLean, Virginia, across 1 venue categories. The largest share in McLean, 100%, are taxi and rideshare screens (4 screens).

Audiences priced in the Washington, DC (Hagerstown) market carry published floors from $4.00 to $24.00 CPM, across 98 audiences, and each one is a deal ID you can take into your own DSP.

There are three ways in: take an audience's deal ID into your own DSP from the catalogue, open McLean in the planner to see the footprint and the price for it, or book screens here with the form on this page.

For advertisers

Drop in a creative, text, image or video, set your budget, and your spot runs on approved McLean screens. No sales call and no insertion order; you’re charged once the campaign is ready to run and refunded if the creative doesn’t pass review. Static billboards in McLean are bookable on the same plan: send the brief and the quote covers both.

Open McLean in the planner to see the screens, the weekly views and the effective CPM before you book.

Targeting real-world screens in McLean, Virginia
0/60 · min 3
× 1,000 impressions

10,000 impressions

$150

Estimated total = 10 blocks × $15 (1,000 impressions per block at a $15 DOOH CPM), fanned across approved screens in McLean.You pay this once, never more, no subscription, no surprise charges.

Creatives are moderated before they serve · refundable if rejected

Audience cataloguePricingCreative specs

Screens in McLean, by venue

Venue categoryScreensShare of McLean
taxi and rideshare screens4100%
  • Partner Device: DUL00236transit screens
  • Partner Device: DUL00244retail stores
  • Partner Device: DUL00266entertainment venues
  • Partner Device: DUL00369residential buildings

More from Virginia

The Virginia page has the state’s screens by venue and every city with a page.

For venue owners

Own a venue in McLean?

See what a screen in your business would earn each month.

What a screen earns

Frequently asked questions

How much does billboard and DOOH advertising cost in McLean?
Programmatic DOOH in McLean, VA starts at $4.00 CPM, the lowest published floor of 98 audiences in the Washington, DC (Hagerstown) market, where the highest is $24.00. Book screens here at a flat $15 CPM, from $30. 4 screens are registered on our network in McLean, and static billboards are bookable on the same plan.
How many advertising screens does Trillboards have in McLean?
4 screens are registered on our network in McLean, Virginia, across 1 venue categories; the most are taxi and rideshare screens (4). Counted October 21, 2026.
When do people in McLean pay the most attention to screens?
Morning (8am to 11am local) reads highest, at 0.62 on the head-pose attention index, and people stay longest in the morning, 6.7 seconds on average. Measured on 4 camera screens registered in McLean.

Related Trillboards data

Pages linked by what the network observes together: the audiences seen in a venue or city, and the hardware its screens run on.

Screens registered on the Trillboards network in McLean, Virginia, counted . Prices are the published floors of the audience catalogue.