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Texas · Updated

DOOH & Billboard Advertising in McAllen, TX

What it costs in McAllen

Programmatic DOOH in McAllen, TX starts at $4.00 CPM, the lowest published floor of 10 audiences in the Harlingen-Weslaco-Brownsville-McAllen market, where the highest is $24.00. Book screens here at a flat $15 CPM, from $30. 3 screens are registered on our network in McAllen, and static billboards are bookable on the same plan.

3
screens registered in McAllen
$4.00–$24.00
CPM floor, Harlingen-Weslaco-Brownsville-McAllen audiences
10
audiences priced in Harlingen-Weslaco-Brownsville-McAllen →

Across the network: 757,000+ screens reachable through Trillboards and 29,000+ screens registered on our own network.

Advertising in McAllen: what the network has there

3 screens are registered on our network in McAllen, Texas, across 3 venue categories. The largest share in McAllen, 33%, are apartment buildings (1 screens). Convenience stores (1) and recreation centers (1) come next.

Audiences priced in the Harlingen-Weslaco-Brownsville-McAllen market carry published floors from $4.00 to $24.00 CPM, across 10 audiences, and each one is a deal ID you can take into your own DSP.

There are three ways in: take an audience's deal ID into your own DSP from the catalogue, open McAllen in the planner to see the footprint and the price for it, or book screens here with the form on this page.

For advertisers

Drop in a creative, text, image or video, set your budget, and your spot runs on approved McAllen screens. No sales call and no insertion order; you’re charged once the campaign is ready to run and refunded if the creative doesn’t pass review. Static billboards in McAllen are bookable on the same plan: send the brief and the quote covers both.

Open McAllen in the planner to see the screens, the weekly views and the effective CPM before you book.

Targeting real-world screens in McAllen, Texas
0/60 · min 3
× 1,000 impressions

10,000 impressions

$150

Estimated total = 10 blocks × $15 (1,000 impressions per block at a $15 DOOH CPM), fanned across approved screens in McAllen.You pay this once, never more, no subscription, no surprise charges.

Creatives are moderated before they serve · refundable if rejected

Audience cataloguePricingCreative specs

Screens in McAllen, by venue

Venue categoryScreensShare of McAllen
apartment buildings133%
convenience stores133%
recreation centers133%
  • Catchresidential buildings
  • Flamingo Bowlentertainment venues
  • McAllen-United Drive Inretail stores

More from Texas

The Texas page has the state’s screens by venue and every city with a page.

For venue owners

Own a venue in McAllen?

See what a screen in your business would earn each month.

What a screen earns

Frequently asked questions

How much does billboard and DOOH advertising cost in McAllen?
Programmatic DOOH in McAllen, TX starts at $4.00 CPM, the lowest published floor of 10 audiences in the Harlingen-Weslaco-Brownsville-McAllen market, where the highest is $24.00. Book screens here at a flat $15 CPM, from $30. 3 screens are registered on our network in McAllen, and static billboards are bookable on the same plan.
How many advertising screens does Trillboards have in McAllen?
3 screens are registered on our network in McAllen, Texas, across 3 venue categories; the most are apartment buildings (1). Counted October 21, 2026.

Related Trillboards data

Pages linked by what the network observes together: the audiences seen in a venue or city, and the hardware its screens run on.

Screens registered on the Trillboards network in McAllen, Texas, counted . Prices are the published floors of the audience catalogue.