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Wisconsin · Updated

DOOH & Billboard Advertising in Madison, WI

What it costs in Madison

Programmatic DOOH in Madison, WI starts at $4.00 CPM, the lowest published floor of 58 audiences in the Madison market, where the highest is $24.00. Book screens here at a flat $15 CPM, from $30. 2 screens are registered on our network in Madison, and static billboards are bookable on the same plan.

2
screens registered in Madison
$4.00–$24.00
CPM floor, Madison audiences
58
audiences priced in Madison →

Across the network: 757,000+ screens reachable through Trillboards and 29,000+ screens registered on our own network.

Advertising in Madison: what the network has there

2 screens are registered on our network in Madison, Wisconsin, across 1 venue categories. The largest share in Madison, 100%, are recreation centers (2 screens).

Audiences priced in the Madison market carry published floors from $4.00 to $24.00 CPM, across 58 audiences, and each one is a deal ID you can take into your own DSP.

There are three ways in: take an audience's deal ID into your own DSP from the catalogue, open Madison in the planner to see the footprint and the price for it, or book screens here with the form on this page.

For advertisers

Drop in a creative, text, image or video, set your budget, and your spot runs on approved Madison screens. No sales call and no insertion order; you’re charged once the campaign is ready to run and refunded if the creative doesn’t pass review. Static billboards in Madison are bookable on the same plan: send the brief and the quote covers both.

Open Madison in the planner to see the screens, the weekly views and the effective CPM before you book.

Targeting real-world screens in Madison, Wisconsin
0/60 · min 3
× 1,000 impressions

10,000 impressions

$150

Estimated total = 10 blocks × $15 (1,000 impressions per block at a $15 DOOH CPM), fanned across approved screens in Madison.You pay this once, never more, no subscription, no surprise charges.

Creatives are moderated before they serve · refundable if rejected

Audience cataloguePricingCreative specs

Screens in Madison, by venue

Venue categoryScreensShare of Madison
recreation centers2100%
  • Bowl A Vard Lanesentertainment venues
  • Dream Lanesentertainment venues

More from Wisconsin

The Wisconsin page has the state’s screens by venue and every city with a page.

For venue owners

Own a venue in Madison?

See what a screen in your business would earn each month.

What a screen earns

Frequently asked questions

How much does billboard and DOOH advertising cost in Madison?
Programmatic DOOH in Madison, WI starts at $4.00 CPM, the lowest published floor of 58 audiences in the Madison market, where the highest is $24.00. Book screens here at a flat $15 CPM, from $30. 2 screens are registered on our network in Madison, and static billboards are bookable on the same plan.
How many advertising screens does Trillboards have in Madison?
2 screens are registered on our network in Madison, Wisconsin, across 1 venue categories; the most are recreation centers (2). Counted October 22, 2026.

Related Trillboards data

Pages linked by what the network observes together: the audiences seen in a venue or city, and the hardware its screens run on.

Screens registered on the Trillboards network in Madison, Wisconsin, counted . Prices are the published floors of the audience catalogue.